Beauty brand teams up with e-commerce website on a sustainability partnership across Southeast Asia

Photo by Raphael Lovaski on Unsplash

L’Oréal, the world’s largest beauty company and Lazada, the leading e-commerce platform in Southeast Asia – have established a region-wide beauty e-commerce sustainability partnership. The partnership is focused on reducing the usage of plastic packaging materials throughout the fulfilment process.

L’Oréal and Lazada, have established a region-wide beauty e-commerce sustainability partnership. The partnership is focused on reducing the usage of plastic
packaging materials throughout the fulfilment process.

Creating sustainable e-commerce solutions

Customers who purchase products from Garnier, Maybelline and L’Oreal Paris through the respective LazMall flagship stores will receive their delivery in a greener parcel. The parcels will use alternative sustainable packaging materials as part of Lazada Logistics’ Fulfilment by Lazada (FBL) offering.

This includes using FSC-certified2 carton boxes as well as recycled shredded paper made from returned parcel cartons that replaces previously used recyclable plastic fillers.

Initially launching as a three-month pilot in Malaysia, Thailand and Vietnam, the joint sustainable packaging initiative is expected to reduce the equivalent of 180,000 plastic water bottles made of high-density polyethylene (HDPE) recyclable material across the markets during the trial period. Following the pilot, the initiative will be rolled out to the Philippines and Indonesia.

The announcement builds upon the effort L’Oréal is already undertaking across Asia within sustainable e-commerce solutions. This includes a green packaging partnership with Alibaba, which has seen over 40 million plastic-free parcels delivered across China to date.

In Singapore, L’Oreal has launched a sustainable e-commerce delivery initiative that encompasses plastic free delivery packaging for online purchases from Lazada, Shopee and its own brand websites; as well as trialing electric vehicle delivery to 40 stores.

“Our Lazada partnership is another important step that we are taking towards reducing plastic waste. Under our L’Oreal for the Future commitment, we are taking responsibility to transform not only our direct operations but also to extend that to our business partnerships and broader footprint, including e-commerce. We are putting sustainability at the core of our business model and we aim to help empower consumers to make more sustainable choices. Greener packaging is just one of many ways in which the beauty industry can contribute to building an inclusive and sustainable society,” said Manashi Guha, General Manager for the Consumer Product Division, L’Oréal South Asia Pacific, Middle East, North Africa.

“We are proud to pioneer this project with a sustainable leader like L’Oreal. Besides providing brands a trusted platform to showcase their assortment and engage directly with customers, fulfillment plays a huge part in the commerce end-to-end journey. At Lazada, we remain committed in collaborating closely with brands and partners to develop innovative and data-driven solutions that are customizable and in line with their business priorities,” said James Chang, Head of Strategic Accounts and Retail, Lazada Group.

Driving a sustainable vision for the region

This latest partnership is part of the regional activation of the Group’s global sustainability ambitions under “L’Oréal for the Future”, as announced in 2020.

The L’Oreal for the Future agenda aims to accelerate and scale sustainable and inclusive activities to help fight climate change, respect biodiversity and benefit society. Key goals include carbon neutrality across all sites by 2025; 100% of the plastic used in product packaging will be either from recycled or biobased sources by 2030; and 95% of ingredients in formula will be biobased, derived from abundant minerals or from circular processes by 2030.

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