Couple with no agriculture background developed a farm for retirement

Featured image from Deala's Integrated Farm.

By Vina Medenilla

Many people invest in agriculture as part of their retirement plans. The same went for Jessie and Lea Deala, both 60, who ventured into farming to secure their life after retirement. 

Both husband and wife grew up with parents whose means of support was agriculture. Being used to this lifestyle, they bought a farm despite lacking farm experience. At first, they had limited knowledge of farming and all they got was their ambition to learn and establish the farm before leaving their jobs for good. Several years later, they successfully developed an integrated farm with crop and animal production.

Deala’s Integrated farm measures about over three hectares with an integrated farming system involving crops and animals.

Family heritage

12 years ago, some of Lea’s relatives offered them the lot where Dealas’ farm stands today due to the default of real estate taxes. They offered the land to the Dealas in hopes of keeping the property within their family. Lea noted, “At first, we were hesitant to buy the lot because of the workload it will entail, provided that it was undeveloped and had no electricity then.” And according to her, it is an inheritance from their ancestors so it would be a waste if they gave it up. With this, although the land needs a lot of work, the couple bought the land. 

Since 2008, the Dealas have been working on the farm and are continuously learning through their farming experiences. By attending seminars, asking experienced farmers, learning through the internet, and seeking help from government agencies, the farm has evolved from an idle land to a productive, integrated farm. 

Partners in farming

Jessie Deala, husband of Lea, is an OFW who often travels for work. He buys new seeds from the countries that he visits and brings them home when he’s on vacation. Jessie added that whenever he is in the Philippines, he spends most of his time on the farm to oversee its construction. 

Jessie Deala poses with the farm’s sorghum crop.

Due to COVID-19 situation, he has been in the country since February, which enabled him to further enhance the farm facilities. 

Lea, on the other hand, is full-time in spearheading the farm, overseeing daily operations, and giving tours to visitors. In 2016, she also won the 4th place in the Department of Agriculture’s Search for Outstanding Rural Women. 

Deala’s Integrated Farm is located in Dingle, Iloilo. It originally measured 1.6 hectares. When another relative offered a parcel of land adjacent to their farm, they decided to expand their farmland, making the total measurement of the farm more than three hectares.

The farm is close to their hearts not only because it is something that they own, but also because it serves as an avenue for their family to build memories through agriculture. “Even when we are no longer in this world, we believe that our memories will still remain and remembered by our children and grandchildren through this farm,” said the Dealas. 

Fully-fledged integrated farm

When it comes to the farm methods, they said, “Our farming system is integrated, which is defined as a farming system with simultaneous activities involving crops and animals.” Through integrated farming, elements on the Dealas’ farm support one another, allowing them to reduce external outputs.

Most of the crops that they cultivate are the crops that they want to consume like Japanese sweet potato (Satsuma Imo), crops that are in demand yet with limited supply like adlai (Coix lacryma-jobi L.), and rare, endemic crops that separates them from competitors such as banawak or carabao teats (Uvaria rufa). “We decided to grow endemic or rare crops as we want to be different from other farms. We believe that growing crops with high demand, yet with lesser supply will be beneficial to our farm.” 

Lea Deala holds fruits called banawak or susung kalabaw (carabao teats).

Some of the crops that they grow include corn, cacao, different varieties of mangoes including Nam Dok Mai mango (Mangifera indica L.), banana, coconut, guyabano, passion fruit, red lady papaya, dragon fruit, different varieties of eggplant such as the white eggplant (Solanum melongena), black rice or balatinao, sweet sorghum (Sorghum bicolor), ampalaya, Napier grass (Pennisetum purpureum), blue ternate (Clitoria ternatea), madre de agua (Trichanthera gigantea), stevia (Stevia rebaudiana), oregano, Mickey Mouse plant (Ochna serrulata), turmeric, coffee, ginger, pepper, patola, coconut, pineapple, roselle (Hibiscus sabdariffa L.), and rice.

Some of the dragon fruit trees.

Dragon fruit with cheese-flavored pandesal.

Deala’s Integrated farm also offers farm tours where they get to share about the farm’s agricultural practices, integrated farming system, and organic farming methods like making natural fertilizers. Moreover, the farm can also serve as a venue for seminars and other events.

Farm harvests

In terms of yields, they harvest about 100 sacks of corn and 100 sacks of rice twice a year, while most of their crops including corn, adlai, sorghum, camote, and eggplants are gathered annually.

Adlai, or puyas, in Ilonggo.

They sell milled Adlai grain for P250/kg, Japanese sweet potato for P50 to P250/kg, saba banana for P20/kg, latundan banana for P30/kg, dragon fruit for P150/kg, white eggplant for P50/kg, red lady papaya for P30/kg, and bitter gourd for P50/kg. 

Apart from raw goods, they also offer value-added products like cacao tablea that costs P50 per pack, salted egg from Itik Pinas (native duck) for P12 each, and a package of dressed chicken with papaya and lemongrass that costs P350. They also sell native lechon for P5,000 to P7,000, depending on weight. Each month, they use around 50 packs of cacao tablea, which they prepare as welcome drinks to guests. During festive seasons, they also get to sell several lechons in a month.

One of their value-added products is this cacao tablea that costs P50 per pack.

The farm’s produce is both for consumption and retailing. Every month, the couple saves around P10,000 to P20,000 for their food costs and an extra P20,000 for livestock feeds. In marketing them, they regularly post the available produce on their Facebook page. Friends, neighbors, residents from nearby cities, schools, and offices are some of their regular customers. 

Animal raising 

The farm also houses more than 80 native pigs, five turkeys, over 500 pastured native chickens, three carabaos, two cows, beyond 200 Itik Pinas, 60 guinea pigs, and ten geese. 

The farm raises more than 200 Itik Pinas, whose eggs are sold at P12 each.

They feed their livestock with commercial feeds (10-20%) supplemented with rice bran, milled corn, trichantera (Trichanthera gigantea), bananas, kangkong, fruits, camote, and kitchen scraps, which they gather from the farm too. 

For their tilapia, they give them commercial feeds, green leafy plants, and kuhol or snail. The fishes are occasionally nourished with young cassava leaves as well. Feeding time happens twice a day at seven in the morning and three in the afternoon. 

They raise them for selling and consumption too. As for the income, they get 20% profit from the capital, which the couple opts not to disclose. 

Facing difficulties 

In the past 12 years, the couple has also faced a lot of hurdles. One of which includes the use of technology for faster farming. “We did not know the technologies in planting other vegetables. So we coordinated with government agencies to learn more about farming. We are thankful for the support of the Department of Agriculture VI and Agricultural Training Institute VI,” the couple shared. 

The couple had no background in agriculture when they bought the farm. 12 years later, they succeeded in growing different crops, including this field of rice.

Presently, they are having a hard time with the high staff turnover. As per them, training alone is time-consuming. To solve this, they offer a competitive salary, free food, and lodging. The couple also conducts a get-together every Saturday, gives cash rewards for good service, and provides funds if the workers need short-term loans.

The farm has five permanent farmhands that involve relatives, friends, and other women from their neighborhood. Years back, most employees were on-call, but when they opened the farm to the public and offered guest houses, that’s when they hired personnel. Other laborers are assigned to the construction and improvement of the farm’s facilities as well.

The farm consists of five permanent farmworkers who are relatives, neighbors, and friends of the Dealas.

Weathering the season

Amid the quarantine, the farm hasn’t stopped its operations except that it does not entertain visitors for farm staycations and tours to follow the quarantine protocols. This has helped the farmworkers to have a stable income despite the crisis.

Deala’s farm is only open to those who would like to buy goods. And guests who have an appointment will be the only ones allowed to enter the farm premises. Walk-in visitors are not allowed yet. The farm allows buyers to either pick their items up or to avail of their delivery services. 

When it comes to sales, since no tourists are coming in, revenues from entrance fees and seminars were put to a halt, especially during the first wave of community quarantine. Buyers of plants and fruits decreased, too. But the Dealas stressed, “Nonetheless, having an integrated farming system has mitigated losses as there is an increase in demand for raising native livestock.”

Now that the quarantine has been less strict in terms of people’s movement, the number of visitors is rising again. “We have a lot of OFW visitors who purchase poultry and native pigs since they cannot work abroad and are now trying to venture in livestock raising.” The couple added that most of the OFWs who visit their farm ask for tips in growing native livestock. Because of this, their sales for livestock boosted compared to their sales before.

This quarantine season, the Dealas also intensified their social media presence. “The beauty of integrated farming is that even though there are no tourists, at least we have livestock, fruits, and vegetables which we can sell online,” said the Dealas.

The couple aims to focus more into farm tourism and to hold more seminars in the future. To grow more uncommon plants and to have a bed and breakfast feature on the farm are the things that they plan on doing next.

Photos courtesy of Dewie Casas.

For more information, visit Deala’s Integrated Farm.

This appeared in Agriculture Monthly’s January to February 2021 issue. 

What is your reaction?

In Love
Not Sure
Vina Medenilla
Vina Medenilla is a content producer for Agriculture Monthly magazine. She is a graduate from Miriam College with a bachelor’s degree in Communication. Fashion, photography, and travel are some of the things she loves. For her, connection with nature is essential to one’s life.

    You may also like


    1. I know Mr.J.C.Deala through our textile professional connection. I did noticed his farming activities through his Facebook postings. However this detailed article given the fair picture of their farming activities and very pleased . Their hard work bearing fruits and farming being the noble work, they have opted the best path. Wish them all the best in their endeavor. Thank you for the article.

    2. A big thank you to Ms. Vina Medenilla for featuring us in Manila Bulletin – Agriculture Monthly for September edition.

      Life on a farm is a school of patience; you can’t hurry the crops or make an ox in two days.
      Henri Alain

    Leave a reply

    Your email address will not be published. Required fields are marked *