“Market ni Misis” launches in Taguig City

Photo courtesy of Mesa ni Misis.

Mesa ni Misis founder and health advocate Juana Yupangco teamed up with Megawide Construction Corporation through its CSR arm Megawide Foundation to introduce Market ni Misis, a mobile market initiative aimed at giving marginalized communities in Taguig City access to more affordable goods. Offering a wide selection of locally-sourced vegetables and rice at cheaper than market cost, residents at Brgy. Ususan were the first to experience this.

“Our goal is to help families by bringing them a variety of fresh and affordable produce that promote good health, and at the same time support a community Filipino farmers by sourcing the produce locally. We’re grateful that Megawide Foundation has partnered with us in providing aid and reaching communities that need it most.” says Juana Yupangco, founder of Mesa ni Misis.

Juana founded Mesa ni Misis as a health and wellness platform in 2018 where she shares her own recipes for plant-based meals and advocates about the wonders of locally-grown produce. As a response to COVID-19, Juana launched Kusina Connection, a fundraising and outreach program under Mesa ni Misis. Market ni Misis is the second initiative under the program after successfully delivering healthy packed meals to frontliners under its Feed the Frontliners program.

Market ni Misis seeks to reach multiple barangays in Taguig City to give residents access to essential goods without having to leave their homes to visit a wet market/grocery store. It also promises to continue providing communities with affordable and fresh goods even after ECQ is lifted. Megawide Foundation, Market ni Misis’ official partner provided logistical support through their trucks, logistics, and manpower. Like the Kusina Connection, the advocacy arm of one of the country’s infrastructure conglomerates aims to uplift communities and underprivileged Filipinos.

Through this initiative, a portion of the costs of the goods are subsidized through donations from Kusina Connection, selling vegetables at least 5% lower than market price, and rice for P10 less than standard retail price (SRP). Aside from fresh produce, other essential goods were also made available such as vitamins and medicines from The Generics Pharmacy, bread from Marby Food Ventures, and biodegradable shopping bags from Eco Nest.

Market ni Misis is scheduled to run again throughout this week catering to the following areas: Western Bicutan Covered Court (April 29), Fort Bonifacio (April 30), and Upper Bicutan Covered Court (May 1).

Feed the Frontliners

With the monetary donations received through Kusina Connection, Mesa ni Misis is currently giving packed plant-based and home cooked meals to frontliners through its Feed the Frontliners program. Packed meals were successfully delivered to frontliners in Paranaque Medical Center, Jose Rodriguez Memorial Hospital, Jose Fabella Hospital, and Taguig City Hall.

Staying committed to its advocacy for taking care of one’s health, community, and environment, the meals are also packed in a 100% biodegradable container. Donors can pledge as low as  P62 which gives one frontliner one meal under  Feed the Frontliners project.

To donate cash for the projects or if you wish to subsidize packed meals or fresh goods through Kusina Connection, you may donate to the accounts below:

  • BPI: MesaniMisis (Account Name), 0019741252 (Account Number)
  • GCash: 09175335143
  • Paypal:
  • For donations in kind: 09175198047

For more information on Mesa ni Misis and Kusina Connections please visit the page on Facebook or Instagram.

Market ni Misis is  also open to servicing more areas in need and you can contact them through the links above if you would like Market ni Misis to visit other communities.

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