By Patricia Bianca S. Taculao

A supermarket in northern London introduced plastic-free zones, the first in Britain, as a part of a journey that will lead the store to be “virtually plastic-free” in a span of three years.

Thornton Budgens in Belsize Park converted more than 1,700 product lines to non-plastic packaging over the past 10 weeks. Campaigners believe that this move will urge giant chains to follow suit.

The attempt follows the introduction of the world’s first plastic-free aisle found in a Dutch supermarket in Amsterdam last February.

But London took it a step further by offering different products such as vegetables, chips, cheese, and more in non-plastic packaging. For most of the products, the packing has been replaced with old-fashioned paper bags made from cellulose which is a structural component found in the cell walls of plants.

This step is aimed to target particular virgin plastics which is said to be nearly impossible to recycle like food trays and plastic straws.

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